GRACE ADELE BOYLE

EXECUTIVE COACH | CREATIVE CONSULTANT

2023 RESUME

PROFILE

  • Self-motivated, passionate, and cheerful with a broad creative skill set and whip-smart humor.

  • Thousands of hours creating, curating, editing, and strategizing creative campaigns.

  • My background has enabled me to develop extensive creative skill sets including strategy, marketing, and design.

  • I’m curious and passionate with a relationship-focused approach to communication.

  • I have a knack for getting clients from confusion to clarity by helping them identify their core values and enabling them to tell stories that engage and empower their ideal audience.

  • I’m adept at fostering and maintaining professional relationships, collaborating with various personalities and work styles, and consistently demonstrating a high degree of judgment, empathy, diplomacy, and discretion.

STRATEGY + BRAND

Creative Strategy + Campaign Development | Emergence Creative | 2023

  • Creative Strategist responsible for digital illustration, campaign concepting and development, audience research, copywriting, client success strategy, and junior team member mentoring

  • Demonstarted preternatural ability at concept generation and creative storytelling

  • Successfully captured complex ideas and distilled them to concise concepts the team and clients could easily comprehend and use

  • Added value by simplifying data down to the emotional, human level and using it to share ideas and tell compelling stories

  • Trained EC team in how to use AI (written and visual) to enhance early stage concept presentation to clients and graphic design development

Creative Coach + Branding | Derek Baynton | 2021 - Present

  • Coaching + Consulting focused on: writing, editing, career transition, business development, authentic marketing, performance, and personal creative development

  • Responsibilities: weekly meetings, follow-up notes, live work sessions, championing goal setting + accountability, and creative performance development 

  • Accomplishments: coaching client through the development and publication of a periodic newsletter, supporting client through career and life transitions, developing client’s skills in high-level writing + editing, and successfully leading client in forming strong and sustainable creative habits that enable higher satisfaction and performance

Creative Strategy + Writing | FiveStone | 2022 - 2023

  • Creative Strategist responsible for assimilating new and old research, writing, and interviews to tell a compelling story the organizational shift of an established foundation

  • Responsible for working directly with sensitive client materials (writing, interviews, etc.) and capturing the salient aspects that carried the foundation’s story from Then to Now

  • Accomplishments: successfully created communications strategy roadmap for organizational change that highlighted the foundation’s core goals and maintained authenticity, while elevating the foundation to their desired echelon of Gate’s, Walton, and Robert Wood Johnson, etc.

Strategy + Writing | Ryan Mayer Coaching | 2020 - 2023

  • Creative Strategist, Consultant, and Writer for emerging ADHD thought leader and coach

  • Responsibilities: weekly meetings; copy writing and marketing strategy for all written and spoken content (videos, podcasts, app, webinars, newsletters, funnel marketing, etc.); art direction for online videos + visual content; social media consulting

  • Accomplishments: leading the growth of Ryan’s business into new online spaces and offerings; supported Ryan in hiring and training his team to expand his business

Business Strategy | Madeline’s Wine Shop | 2016 – 2017

  • Skillfully merged two separate businesses (restaurant + wine shop) into one and autonomously managed, researched, and sold an inventory of 100+ boutique wines

  • Responsibilities: led the expansion of a 30-year wine club with over 150+ active members to include more members, higher revenue, and diversified wine selection; managed day to day operations of the wine shop (ordering, inventory, selection, wine pairings for restaurant, on call sommelier, display design, inventory tracking, etc.); trained new hires in wine tasting, retail management, and customer care; managed relationships with diverse audiences including dozens of wine reps, hospitality staff, and local businesses

  • Successes: increasing revenue by designed a unique digital system that served as CRM and educational resource which enabled a streamlined and efficient process for tracking inventory, quickly looking up wine recommendations based off keywords, managing customer and rep relations, and on-boarding new team members more easily

Strategist + Co-Founder | A Mystery In Common | ‘08 - ‘12

  • Co-founded graphic design and screen-printing studio committed to eco-friendly printing practices. Products: graphic design assets + rotating line of hand-printed apparel and print material.

  • Responsibilities: art directed design + product development; wrote all contract and website copy; developed retail product lines; managed inventory and marketing for retail store, online store, and traveling events; worked with clients on projects ranging from creating visual identities to package design; managed active print studio and branding

  • Accomplishments: directly responsible for 700% growth our first year and 400% growth the following years through strategic marketing and partnerships; autonomously led all marketing, branding, client relations, and market presence using social media

Strategy + Writing | Lynne Edris Coaching | 2022

  • Creative Strategist + copywriter + marketing consultant for highly successful ADHD coaching business

  • Responsibilities: developed marketing strategy for various offerings; wrote over 90,000 words for digital marketing campaigns; and created templates to teach Lynne’s team how to continue the work once I was gone

  • Accomplishments: increased revenue through funnel marketing to webinars and private coaching, increased audience engagement with various campaign, and having Lynne say she felt more relaxed, excited, and confident after our work together

Strategy + Branding | Nicole Dery + Allelo Design | 2022

  • Creative Strategy Consultant for brand development of new business and personal branding and portfolio design

  • Responsibilities: coaching Nicole in clarifying and articulating the core values, aesthetic, and mission of Allelo and creating copy and visual assets to communicate these stories to her intended audience; website design; marketing strategy; and art direction

  • Accomplishments: designed and built Nicole’s personal portfolio website; designed Allelo’s new business website; successfully coached Nicole through career transition

Strategy: App Development | PLACE | Jay McSwain | 2020

  • Creative Strategist focused on developing the design, strategy, and copy for a new app

  • Worked directly with Founder/CEO to clarify vision, goals, values, and desired outcome

  • Responsibilities included: designing illustrations, graphic elements, and mockup of UX and layout; writing, developing, and refining copy across app and entire print and web-based materials

  • Accomplishments include: creating cohesive visual branding and design across app and supplemental materials; integrating old and new writer materials in a singular, authentic voice; and successfully reaching finalized app design that Jay was proud to call his own

WRITING + EDITING

Executive Writer + Editor | MentorBox | 2017 - 2018

  • Developed and maintained our brand's style guides for workbooks

  • Sourced and managed our team of writers

  • Researched, wrote, and edited all workbooks and written material

  • Designed and managed workflow for print and digital publishing

  • Worked with NYTimes bestsellers and Pulitzer Prize winners to create content

  • Collaborated w/ teams to ensure internal and external content was congruent

  • Spearheaded independent research to keep content growing

  • Communicated directly with our COO to maintain content quality

  • Project managed over 20 different pieces of content a month on deadline

  • Helped shape the editorial vision of our product

  • Demonstrated excellent editorial judgment while working autonomously

Interviewer + Writer | Alumni Interviews | TFS | ‘20 - ‘23

  • Responsibilities: scout, contact, and interview all featured guests; write feature for Tandem Friends School magazine on deadline

  • Accomplishments: completed all interviews and features successfully (increasing alumni engagement) and delivered assets on time

Interviewer + Writer | Good Night Stories for Rebel Girls | 2018 – 2020

  • Creating story scripts for the People's Choice Award-winning podcast Good Night Stories For Rebel Girls

  • Autonomously sourced and interviewed contemporary female artists 

  • Researched historical feminist icons

  • Wrote features for the digital magazine Boundless

Creative Coaching + Editing | Scott Lyman Films | ‘19 - ‘23

  • Worked closely with author over several years to create a compelling screenplay for their films 'Venus Melite' and ‘Old Dominion’

  • Accomplishments: Venus Melite was filmed in Malta, Italy in 2023, is being submitted to film festivals, and is receiving excellent praise and ‘Old Dominion’ is currently being considered by Sundance for further development

Editor + Writer | Transformational Writing | J. Kendall | ‘20 - ‘21

  • Edited entire manuscript and wrote several key sections 

  • Accomplishments included creating a final manuscript that was used to successfully train teams of writers in creativity, authentic messaging, and funnel marketing (resulting in increased revenue for each company that put these best practices to use)

Writer | Investor Pitches | Shift Academy | 2020

  • Created motivating + educational pitch responsible for successfully signing investors

Writer | Investor Pitches| SecondKeys | 2019

  • Responsibilities included multiple interviews with CEO to gather background on company; write investor pitch for funding round; trained team on how to present the pitch

  • Accomplishments: as a directly result of the investor pitches I wrote they secured funding 

Writer | Financial Education Content | InvestWire | 2021

  • Responsible for pitching, researching, and writing in-depth articles on financial topics (crypto, sales, marketing, psychology of money, taxes, money addition, etc.)

  • Accomplishments: increased investor signup as a direct result of my written content

Editor | The Edge of Business | Alex Mehr + J. Kendall | 2018

  • Responsible for all editing ranging from line-by-line edits to over-arching structure

  • Accomplishments: successfully bringing the voice of the individual authors to life while creating consistency throughout the entire manuscript; clarify the message so the takeaways were actionable and understandable to their ideal audience

Writer | Educational Content | Sun Tribe Solar | 2019

  • Copywriter responsible for researching and creating solar energy educational material

  • Accomplishments: creating all written assets for educating new clients (private, government, and educational institutions) that converted them to paying customers

Editor | From Me To You | J. Kendall | 2018

  • Responsible for line-by-line edits and Creative Coaching to bring the author’s work to a deeper level that pushed their creative expression to new heights

  • Accomplishments include seeing Jonathon grow as an author and hearing the heartfelt praise and impact the books had on readers

Creative Coach + Editor | Wine & Vodka | J. Kendall | 2015 - 2017

  • Worked closely with author over several years to develop, write, and edit a compelling post-apocalyptic adventure story

Writer + Editor | Kilimanjaro: Into the Self | ‘17

  • Responsibilities: edit, ghostwrite, and research sections of memoir series 

  • Accomplishments: through focused research of other mountaineer’s accounts, I wrote the pivotal scene of ascending Kilimanjaro that captured the transformative experience

Writer | Music Industry Articles | CopyCat | 2019

  • Copywriter responsible for independently researching, pitching, and writing articles 

  • Accomplishments include creating engaging content on deadline and (my personal favorite) interviewing a Boeing Acoustics Engineer on digital vs analogue sound waves

CREATIVITY + SOUND

Co-host | Soundboard | 91.1FM WTJU | 2012 – 2013

  • Co-hosted live interview radio show on Mondays at 9am

  • Responsibilities included researching guests and writing interview questions; interviewing guests on live radio; and managing key relationships with community

Creative Director | Successful Kickstarter | Wes Swing | 2011

  • Responsibilities: conceptualized, art directed, filmed, photographed, and edited a Kickstarter video (including stop animation, multiple soundtrack layering, etc.) raising money for a bio-fuel touring bus for musician and band Wes Swing; designed + printed shirts/posters as pledge rewards

  • Accomplishments: successful campaign exceeded their financial goal

Creative Consultant | Circle of Willis | Dr. James Coan | ‘20 - ‘22

  • Responsibilities include working with host to create social media marketing content including animation, illustration, and online presence for Circle of Willis podcast

Creative Consultant | Waves to Wisdom | Maia Dery | 2016 - 2021

  • Consulted on marketing, interviewing, and branding

  • Coached development of visual identity 

  • Worked with Maia to set and maintain long-term series goals

  • Developed copy that captured Maia’s authentic voice

Creative Consultant | Vibethink | 2011

  • Creative Consultant for creative digital agency

  • Responsibilities included leading user experience and visual design

  • Accomplishments included successfully lifting each project to its highest deliverable

Creative Consulting | Apparel Design | Root Fire | 2012

  • Creative Consultant for reggae music company’s apparel line

  • Responsibilities: art directing new designs and selecting partner brands

  • Accomplishments: leading the launch of a new successful merch line

Interview Assistant | New Dimensions Radio | ‘05

  • Responsibilities included assisting with recorded interviews; categorizing and redesigning two libraries (books by past guests and future guests); answering phones and making sales; attending daily meetings; and documenting SOP for each employee

Interview Consultant | Historic Preservation | Guilford College | 2010

  • Responsibilities included consulting on best practices for interviewing alumni; processing recorded interviews; equipment selection; and event preparation

EDUCATION

Philosophy + Political Science BA | Guilford College | Greensboro, NC

Co-Active Coaching Training + Certification | Currently Enrolled 

Writing + Poetry Study | Ezra Pound Center for Literature | Dorf Tirol, Italy

Yoga Teachers Training Certification | Sivananda Ashram | Nassau, Bahamas

10 Day Silent Vipassana Meditation Retreat | Doi Suthep | Chiang Mai, Thailand

10 Day Silent Meditation Retreat | California Vipassana Center | North Fork, CA

Unleash The Power Within | Tony Robbins | Orlando, Florida

CONTACT

GraceAdeleBoyle@gmail.com | 831.620.2732